Umzobo Designs
Reflect Reflect by Umzobo Designs

Take time and reflect

YOUR BRAND HELPS SET YOU APART FROM THE COMPETITION

In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organisation now competes in the global economy. How do you stand out from the thousands or millions of similar organisations around the world?

YOUR BRAND TELLS PEOPLE ABOUT YOUR BUSINESS DNA

Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. Are all of these points of entry telling the right story?

YOUR BRAND PROVIDES MOTIVATION AND DIRECTION FOR YOUR STAFF

A clear brand strategy provides the clarity that your staff needs to be successful. It tells them how to act, how to win, and how to meet the organisation's goals.

A STRONG BRAND GENERATES REFERRALS

People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember. A strong brand is critical to generating referrals or viral traffic

A STRONG BRAND HELPS CUSTOMERS KNOW WHAT TO EXPECT

A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.

A STRONG BRAND HELPS CUSTOMERS KNOW WHAT TO EXPECT

A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand.

YOUR BRAND REPRESENTS YOU AND YOUR PROMISE TO YOUR CUSTOMER

It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?

YOUR BRAND HELPS YOU CREATE CLARITY AND STAY FOCUSED

It’s very easy to wonder around from idea to idea with nothing to guide you…it doesn't take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organisation. Your brand can help you be strategic and will guide your marketing efforts saving time and money. So when it comes to branding price do not hold back as a good brand will make the organisation millions in future.

YOUR BRAND HELPS YOU CONNECT WITH YOUR CUSTOMERS EMOTIONALLY

A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company.

A STRONG BRAND PROVIDES YOUR BUSINESS VALUE

A strong brand will provide value to your organisation well beyond your physical assets. Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, HP, Microsoft)… are these companies really worth their equipment, their products, their warehouses, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.

WRAPPING IT UP

The best branding is built on a strong idea… an idea that you and your staff can hold on to, can commit to, and can deliver upon. Your brand needs to permeate your entire organisation. When your organisation is clear on the brand and can deliver on the promise of the brand, you will see tremendous fruit while building brand loyalty among your customer base.

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